FAQs

Please contact us with any questions you have that aren't answered below.

  1. What does an agent do?

  2. How do you differ from other agencies?

  3. Who needs an agent?

  4. How do I get a good agent interested?

  5. What qualities do you look for in talent?

  6. Do you represent talent in small markets?

  7. What does it take for air talent to succeed?

  8. Who makes resume tapes? Who pays the costs of phone calls, tape duplication, mailing and other expenses?

ANSWERS

Q: What does an agent do?
A: Agents are involved in securing talent, supplying talent to employers, and negotiating agreements. back to top

Q: How do you differ from other agencies?
A: We take a long-term view of the client's career, placing him or her in a job best suited to sustain and enhance that career. We give competent advice, help make career decisions, and facilitate the development of our clients into stronger and more successful on-air personalities. We work closely with our clients and help them achieve both their personal and professional goals. In addition to giving detailed feedback on their material, we offer thorough preparation and consultation through every phase of contract negotiations.

As energetic advocates for our clients, we are ambitious in pursuing their interests. In addition, we are professional and respectful in our interactions with management and executives. We are scrupulous about confidences and have a reputation for trustworthiness.

Finally, our legal, negotiating and contract expertise give us a distinct edge in a business that increasingly demands such skills. Our solid relationships with the industry's top decision-makers ensure our access to local stations and syndication opportunities for our clients. It is our comprehensive knowledge of the standards and customs of all of the major broadcast owners that helps us protect and benefit our clients, both during the negotiation process and on an ongoing basis to make sure our clients maintain all possible advantages once they are employed. back to top

Q: Who needs an agent?
A: Talk and music hosts in the top 50 markets should at least investigate the possibility of working with an agent. Other personalities ready to make the jump to one of the top 50 markets should consider securing an agent if their show and persona are unique. back to top

Q: How do I get a good agent interested?
A: Start with a demo and a resume. These materials should present you in your best light and show the range of your abilities. Good, solid ratings and recommendations from PDs, GMs and station group owners are also helpful. We especially like to hear from peers, as other on-air performers are often the best judges of talent. back to top

Q: What qualities do you look for in talent?
A: We look for strong presentation skills, excellent work habits and, most importantly, a viewpoint or personality that distinguishes itself from the crowd. back to top

Q: Do you represent talent in small markets?
A: Yes. We are willing to review and critique material from anyone who submits it to us. Though our clients are predominantly in the top 35 markets, most began in smaller markets. We are selective, but we also take pride in helping young or new talent develop the skills and work habits necessary to achieve success. back to top

Q: What does it take for air talent to succeed?
A: You have to believe in yourself and you must be very driven. It takes a lot of time, effort and concentration to be the best. back to top

Q: Who makes the demos?

A: We help clients compile resumes and demos. We submit individual client demos accompanied by a resume and personalized cover letter and we follow up on every package we send out.